When I first started in journalism a few lifetimes and two careers ago, a writer had three things to worry about: writing a solid story, getting it in on time, and keeping your editor happy. That was basically it. Today, that list of concerns has grown to include things like keywords, meta tags, headings, titles, internal links, externals links, and– of course– images. It’s almost enough to make someone who typed NBC news copy in the early 80s on a manual typewriter shake his head and abandon all hope of reaching any kind of audience.