As we all know, Microsoft’s Bing is the new kid on the search engine block. However, with high profile ad campaigns, a deal to power the rejuvenated Yahoo! search and some recent bad publicity for Google, Bing now finds itself powering nearly 30% of the search market share[1] (if you consider Yahoo! search). Not bad considering it was launched just a little over a year ago.

Since Bing’s launch in June 2009, SEO experts all around the world have been testing away and pouring over the new algorithm in an effort to understand how it works, what the ranking factors are, and what carries most weight.

As Bing continues to gain search engine market share, it becomes even more important to find out how Bing works.

Whether you’re a site owner wanting to fare better on Bing, or a web developer or web designer working with the marketing team of a project — this quick guide will get you up to speed on things you should know for optimizing your sites for Bing.