At Moz, we strive to include social media metadata in all new pieces of content that we publish. This allows us to optimize for sharing Twitter, Facebook, Google+ and Pinerest by defining exactly how titles, descriptions, images and more appear in social streams.

Think of it as conversion rate optimization for social exposure.

Enter a URL below to see what structured data your page contains. You can alternatively upload a local file or paste some markup. Read more about the Structured Data linter.

For years the web has been a static development block for housing information. It hasn’t been up until recently that micro-format designs have been released into the semantic web. These allow developers to contextually describe page elements for better representation of what the information holds.

Most of the tips below are useful for those still building their introduction into HTML microformats. Some are more common than others but the concept of contextual-based attributes isn’t a difficult one to grasp. Basic knowledge of HTML is all that’s required to work with microformats.